The Boyertown, PA Community Library on Twitter: A Sure Thing?

4 Dec

What I took away from the Houston Public Library on Twitter was, more or less, that Twitter is a useful tool that’s easy to use and, to put it bluntly, pretty hard for libraries to mess up. I was impressed with the tool itself but it seemed to have relatively little to do with the library’s use of it. It seemed to me like just about anyone could be successful using Twitter; they need only to plug in a very small amount of information about whatever programs or events are going on at the library.

To test this theory (not exhaustively, of course… or even thoroughly, for that matter) I wanted to look at another library using Twitter. To this end, I looked at Boyertown, PA’s library, the J.K. Boyer Boyertown Community Library, and its Twitter account.

As I suspected, it was an excellent example of a library using a Web 2.0 technology in an effective and relevant way. BCL’s tweets provide timely updates about library and community events, as well as information about ongoing library services and programs. I was also pleased not to find evidence of any Internet slang in a single one of the tweets, proving that many libraries have already mastered the art of making Twitter work for them, as I discussed in my last post.

So, all the elements are there: the Twitter account is incredibly easy to access from the library’s homepage, the account has an attractive layout with enough context to let users know what they’re looking at, and the information provided is current, useful, and given in an accessible style. It’s updated frequently and it’s actively social, replying to user comments individually, following other libraries, and listing favourites.!/boyertowncl

I’m left wondering, then, if the praise should go to Twitter’s (nearly) foolproof format or to the libraries using the format in effective ways. No doubt it’s a bit of both, and really, it doesn’t matter. The material point here seems to be that Twitter is one of the most useful Web 2.0 tools for libraries that I’ve come across so far; while it doesn’t allow for the same levels of customisation, multi-media, and creativity as many other tools in the Web 2.0 sphere, this is also where its strength lies. These days, many libraries are increasingly pressed for time and resources, and tools like Twitter offer them an oppourtunity to participate in the 2.0 movement in spite of lacking time, staff, expertise, and funding.

I must say, from my own point-of-view as a user, I’m going to go right now to see if my own local library has a Twitter feed, and start following. This might be the closest libraries get to 2.0-for-dummies, and it’ll be a smart move to take advantage.


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